We believe that you are STRONG BY DESIGN. We believe you were created in God’s image to have a strong body, mind and spirit.

The Strong by Design brand delivers expert interviews, fitness tips, nutrition advice, free workout sheets, supplement giveaways all while being encouraged, inspired and entertained.

Brought to you by Critical Bench who reaches over 30 million fans per month between our email newsletter, YouTube and Facebook. Let’s get ready to unlock your potential and transform your life!



Brian Klepacki, MS, CSCS, FMS

Brian Klepacki, MS, CSCS, FMS

Certified Strength & Conditioning Specialist Functional Movement Specialist

Brian Klepacki has over 16 years of experience and education in the fitness and nutrition world. He is a Certified Strength & Conditioning Specialist and holds a Master’s Degree in Exercise Science from Florida Atlantic University.

He also holds other highly recognized certifications that have set his expertise and training above most others. Brian has learned that in order for you to achieve your max performance, a multitude of training regimes must be implemented to stimulate all systems of the body.

As a competitive triathlete and an international fitness author, Brian knows how crucial it is to sort through fact and fiction when it comes to fitness training and human performance. His philosophy is simple, PURPOSE OVER PREFERENCE. He is not about those big box cookie cutter programs and he doesn’t prescribe a random workout that has no purpose. His logic is specific. His training has a purpose.

Brian currently resides in St. Petersburg, FL with his wife and their two boys and is the creator of the wildly popular Unlock Your Glutes and Crunchless Core program.

Mike Westerdal, CPT

Mike Westerdal, CPT

Functional Fitness Coach

Mike Westerdal is a national best-selling fitness author, personal trainer, Iron Man Magazine contributor and certified russian kettlebell instructor.

He is the founder of CriticalBench.com the Internet’s largest strength & health authority site as well as the co-creator of the wildly popular Unlock Your Hip Flexors and Foreward Head Posture Fix programs.

He has dedicated the past two decades of his life helping men and women improve their health and physical performance with the internet’s longest-standing strength training site CriticalBench.com

Mike resides in sunny Clearwater, FL with his beautiful wife Courtney and their two children Karina and Lincoln.

Tonya Fines, PNC

Tonya Fines, PNC

Board Certified Holistic Health Practitioner

Tonya is a Mum to 3 amazing kids.  She is a former international competitive Figure Athlete having represented both Canada & New Zealand.  She is also a board certified holistic health practitioner, and for the past 23+ years has worked as a fitness and nutrition coach, as well as a nutrition therapist, helping individuals to not only reach their goals, but understand what the reasons are for why they get “stuck.”

“I don’t believe in deprivation, restrictive dieting and hours of cardio.   Becoming more fit and healthy should also be enjoyable for you and it should create a better, happier balance in your life.  What I do believe in, is living a life that makes you happy & has you feeling fulfilled.  I believe in living a life that continues to keep you feeling inspired. I believe in sustainability.  I believe in eating cake . . . not the whole cake of course!  I believe we are all here to enjoy those moments in life that are about celebration, family & friends, free from guilt . . . but to authentically enjoy.”

Chris Wilson, HSC, RKC, CSN

Chris Wilson, HSC, RKC, CSN

Specialist in Sports Nutrition

Chris has worked in the fitness industry for 20 years.  He’s seen and done it all from working the front desk at health clubs to personal training to managing entire fitness facilities.

He became a Certified Personal Trainer in 1999 with NASM and trained over 15,000 hours with clients from 10 to over 90 years old over a 15 year period.  Chris is also an RKC (kettlebell) Instructor and a Specialist in Sports Nutrition with the ISSA.

He specializes in all kinds of strength modalities such as Functional exercise designed to restore balance and improve body movement patterns as well as Bodybuilding, Powerlifting, Olympic lifting, Strongman and Kettlebell training.

Chris now resides in sunny Clearwater Florida with his wife Samantha and their beautiful children Kellan and Camryn.